{"id":2173,"date":"2026-03-24T18:16:37","date_gmt":"2026-03-24T18:16:37","guid":{"rendered":"https:\/\/morgenroth-bcc.de\/home\/"},"modified":"2026-05-23T13:48:35","modified_gmt":"2026-05-23T13:48:35","slug":"home","status":"publish","type":"page","link":"https:\/\/morgenroth-bcc.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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Experience\nthat delivers results.
Effectively Shaping the Future<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Strategy consulting and transformation support for medium-sized companies \u2013 with over 40 years of experience in technology, management, and the successful implementation of entrepreneurial changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Why companies choose to work with me<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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In complex situations, more than just theoretical advice is needed. Experience, clarity, and the ability to successfully implement things are crucial. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n Strategy that gets implemented <\/div>\n \t\t \t

From analysis and target definition to implementation, I guide you in a structured manner and in close collaboration \u2013 with regular performance reviews for sustainable results.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\n Technology and business meaningfully connected <\/div>\n \t\t \t

Whether AI, Cloud, or digitalization: I help translate technological possibilities into functional business models and processes.<\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\n 40 years of experience that provides security <\/div>\n \t\t \t

Well-founded decisions arise from real-world practice. I bring over four decades of international experience in technology, management, and transformation. <\/p>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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From analysis and target definition to implementation, I guide you in a structured manner and in close collaboration \u2013 with regular performance reviews for sustainable results.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n 40 years of experience that provides security <\/div>\n \t\t \t

Well-founded decisions arise from real-world practice. I bring over four decades of international experience in technology, management, and transformation. <\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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I help evaluate new technologies like AI, Cloud, or SaaS meaningfully and deploy them specifically where they create sustainable economic benefits.<\/p>\n <\/div>\n \n \n <\/div>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Companies that trust me<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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WHO I AM<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Over 40 years of leadership and industry experience<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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I am a strategy consultant and interim executive with over 40 years of international experience in technology-driven business fields.<\/p>

I support managing directors and leadership teams in structuring complex challenges, successfully implementing transformations, and positioning their organizations for a sustainable future. In doing so, I connect technology, business models, and leadership \u2013 from IT and telecommunications to cloud and AI, and the further development of organizations and teams. <\/p>

My approach combines strategic clarity with pragmatic implementation. I analyze quickly, recognize connections, and translate complex situations into concrete, actionable steps. In collaboration, I act as a sparring partner at eye level \u2013 structured, solution-oriented, and with a clear focus on results. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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I am a strategy consultant and interim executive with over 40 years of international experience in technology-driven business fields.<\/p>

I support managing directors and leadership teams in structuring complex challenges, successfully implementing transformations, and positioning their organizations for a sustainable future. In doing so, I connect technology, business models, and leadership \u2013 from IT and telecommunications to cloud and AI, and the further development of organizations and teams. <\/p>

My approach combines strategic clarity with pragmatic implementation. I analyze quickly, recognize connections, and translate complex situations into concrete, actionable steps. In collaboration, I act as a sparring partner at eye level \u2013 structured, solution-oriented, and with a clear focus on results. <\/p>

I am typically brought in when situations become complex, quick decisions are required, or internal experience and capacity are lacking. Companies value my calm, structured approach, my clear view of what is essential, and my ability to shape change effectively and sustainably. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGet in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Insights & Thought Leadership<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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In my articles, I share experiences, assessments, and food for thought on topics that heavily impact companies today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Andreas Morgenroth<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Who\u2019s to blame?<\/p>

That\u2019s often the first question I hear when something goes wrong in a project or\u2014to put it figuratively\u2014the damage is already done. And most of the time, people jump on the trigger, get fired up, and either talk just to justify themselves or attack others. <\/p>

Emotions run high and a lot of energy is used up, but what benefit does that serve? None\u2014in fact, it\u2019s counterproductive: the team\u2019s morale is in the trash, and instead of collaboration, there\u2019s only conflict, which can do real damage in the long run. <\/p>

Blaming first is useless in problematic situations. Really important is that we find a solution and solve the problem. For this, we must first bundle all the team’s energy here. All pull together in the same direction, instead of first finger pointing and dealing with accusations. <\/p>

Once the problem is solved, we should work together to determine what we can do to ensure we don\u2019t run into the same situation from the very beginning in the future. Here, too, the question of blame is irrelevant. <\/p>

In the end, it usually turns out that the question of blame isn\u2019t important anymore. Then you can deal with it on a fact-based rather than an emotional level. <\/p>

Result: \u2022 The problem is solved.\u2022 A recurrence in the future is ruled out.\u2022 Team spirit is boosted because you\u2019ve overcome a crisis together.<\/p>

What do you think?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tConnect on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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